Amanda, JunaBlu

Sam is wonderful to work with. She is basically able to write exactly what is in my head- but better! She is a true professional and gets the work done in a super timely manner. She was able to convey a fun, spiritual and heart-centred voice for my brand. I will be using her again, so you should too!

osa logo.png

Amber, Our Space Architecture

Working with Sam has been an absolute pleasure.  She provides inspired and thoroughly researched blogs. Sam intuitively has captured our authentic voice required to spark dialogue and engagement with our desired audience.  Confidently taking charge, especially when we need a wee nudge to make sure we are meeting our milestones and goals.  A thoroughly professional and lovely person to deal with, whom I would highly recommend to my nearest and dearest in a heartbeat!


Matt, Parkbench.com

Sam at Copy by Her worked on our client email marketing. We were very happy with the level of service, her promptness, and the professionalism that Sam brought to her work. As well as the results that she achieved. Through using her services we saw an increased open rate of almost 8% and our click-through rate doubled! Would definitely recommend her.

Copy By Her Newsletter Portfolio Example

This Fashion Wholesale company was looking to boost their interactions with their existing store owners and encourage them to stock multiple brands that Evolve represents. The owner wanted it to be in the existing tone of the company, fun, quirky, relatable. I curated this email newsletter, reflecting the owners voice and personality throughout the Copy.

Copy By Her Blog Portfolio Example

This business was new to blogging and wasn't sure what type of content to create to capture their ideal audience. I created this blog centred around a popular search topic within their ideal audience that was relevant to their business and engaging and interesting to the reader.

Copy By Her Email Marketing Portfolio Ex

I created multiple projects for this business. This email was part 2 of a welcome email sequence after delivering the lead magnet. This email warms the reader up to the businesses beliefs and core values with authenticity and meaningful connection.

Copy By Her Website Portfolio Example

I created the home page and about page copy for this business. The owner was looking for a copy revamp to address her target audience within her copy and connect to their story. My copy here allows the target audience to feel seen and heard and know immediately that this is the place for them.

Copy By Her Product Description Portfoli

This business was looking to spice up their product descriptions. I revamped their acrylic line to match the descriptions to their brand voice, making them fun, quirky, and positive; exciting the reader to purchase their products. BONUS- they have been SELLING OUT of their products frequently now!

Copy By Her Lead Magnet Portfolio Exampl

This guide was creation in preparation for the launch of this business and a way for them to build their email database. The owner wanted to be sure that it was packed with value and would genuinely help people. I included prompts, exercises, ideas and explanations to help nurture people igniting their self-care journey and accepting that they are worthy.