When you know who you are, you can grow who you are.


As an empath and a writer, I put myself into the shoes of the consumer to develop copy that resonates with your target audience. Blending the worlds of thought, feeling, and action, to elevate your business.

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People do business with brands that they like and trust. Your Copy is your chance to tell people why they should trust you over anyone else.

Nowadays it's not enough to have an amazing product/service. You have to know how to speak to your consumers in a way that provokes action within them.

As a business owner, I know running a business requires a lot of time and attention. We often find ourselves wearing several different hats throughout the day.

The key to being a good leader is knowing when to delegate. I can help lighten your load. By cultivating effective Copy within your Brand voice that resonates with your consumers.

Meet Her


Hi, I'm Sam

I am a driven, empathetic woman from New Zealand, living in Toronto. I have a calm nature and am completely transparent.

My background in education, event management, and promotions has lead me to love working collaboratively towards a shared goal.

I am passionate about the power of the written word and its ability to influence others.

In all facets of life, I aim to uplift women and advocate for those in need. I strive to implement kindness with every step I take and do my part to develop and eco-conscious world.

Check me out for reals on my socials!

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Coffee on Desk

Her Services

Email funnels

Marketing emails 

Banner Ads

Social Media Ads

Social Media Captions and Posts

Product descriptions

Blog content

Website Copy

Landing Pages

Sales Pages


Company and Personal Bios

Brand guide

Brochures and Mailers

Her Clients

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Ivanna, Evolve Showrooms

I had an incredible experience working with Sam from Copy by Her. She was exceptionally professional, efficient, and produced great copy for my monthly newsletter for my business. It’s great to work with someone who can put themselves in your shoes and effortlessly understand your needs as a business. 10/10 recommend Copy by Her!


Jessica, Jessica Jane Candles

Sam at Copy by Her has done blogging for our candle business. Not only does she have an amazing style of writing, but she also has plenty of knowledge on how websites and how SEO works. We were really happy with how she carried out full research on our website and company before submitting any writing.
Highly recommend, she will not disappoint!


Joanne, Minima Basics

It was such a pleasure working with Sam (Copy By Her), she helped me voice out exactly what I wanted my brand to sound like. I will definitely work with her again in the future as my brand grows. If you are looking for a good copywriter, you don't need to think twice!


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Contact Her


Reach out to me so we can get started on the next step for your business. Tell me about your business and what type of copy you are considering. If you're not sure, that is okay too! I can help you create a plan designed specifically to your business' needs.

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